![]() ![]() The people you interview will lead similar lives to your target audience and this will help you understand them better. These people could be your friends, colleagues, acquaintances, etc. If your target audience are busy decision makers of a company, interview some decision makers you know. This actually works and will help you understand your target audience a lot better. After you have imagined this, you can interview them mentally – you can ask questions like what do they like, what are they interested in, etc. You could first picture your target audience and imagine what their life is like – what sort of a house do they live, what their lifestyle is like, how do they dress, etc. You can do the same thing and find out more about your target audience. To learn how to research your target audience using social media, please read this post.įiction writers use their imagination, to develop their characters. You can take advantage of these vast amounts of members and research your target audience. There are more than a billion users on social media like Linkedin, Facebook, and Twitter. To encourage people to register and take part in the surveys, you can provide free coupons or small rewards to people who finish the surveys. Some of these services are completely free and some of them require you to sign up for a plan to use all their features. ![]() There are many free survey services like JotForm Survey Maker, Survey Monkey, Kwik Surveys, Free Online Surveys, etc. Your survey can be a mixture of multiple choice questions and questions that require the reader to type in long answers. You can send surveys directly to your target audience’s emails and find out a lot about them. Surveys can be a great tool to find out more about your target audience. With the internet and a little imagination you can perform research and find out all about your target audience with ease.īelow are a list of 6 methods and techniques, which can help you find out more about your target audience:. What they care about is how you or your product or service can help them solve their problems and perform better.īefore you start marketing you need figure out who your target audience are and what their likes and dislikes are, what keeps them up at night, what’s the best time and method to reach them by, etc. Your target audience doesn’t care about who you are, what you do or what your product does. Your target audience is who you market to. Whether you want to market your company with inbound marketing, social media, outbound marketing or any other type of marketing, the first thing you need to do is to figure out your target audience.
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